Outsourced blogging can be summed up in one word for businesses – freedom. It frees you from the burden of spending your valuable time writing. In other words, instead of blogging yourself, you’re hiring someone else to do it.
Blogging is necessary, but creating quality content takes time. When you outsource, you get your life back. It’s that simple.
If it takes roughly four hours or more to write a 1000-word blog, writing content takes up half your day.
There’s a difference between personal and business blogging; each has its purpose. Personal blogging begins with the desire to share your life snippets. When you blog professionally, your mission is to build credibility in your brand and drive traffic to your site, pushing you up the Google ranks.
It is possible to do the writing yourself, but many soon realize that one of the pitfalls is that it often takes longer than it would take a skilled writer.
When you outsource your blog writing, your chosen agency does the footwork for you.
Here are some of the things they do:
- They screen the writers to make sure you get the highest quality.
- They have the writers do the research.
- If you hire writers yourself, you have to do the screening. When you outsource, the agency does the screening for you, which saves you time and money.
- Hiring writers involves more than interviewing. If you blog in-house, you’ll have to pay the writers, communicate with them, and wait for revisions until the content meets your needs.
- The agency partners with you and delegates the writing per your requests and then ensures the writer includes keywords and links that drive traffic to your business.
Here’s what writers do:
- Write (research, outline, write rough drafts, then write a final draft)
Here’s what they don’t do:
- Writers don’t edit their own work. This is because after working on content, the writer has looked it over so many times that they can no longer see the mistakes. An editor is the eagle eye that polishes the final draft and catches the errors. So farming the editing out is a safety net; after all, you want the copy to be as clean as possible.
You may not be a writer, but that doesn’t mean you can’t blog. All you need to do is take yourself out of the equation. Outsourcing is buying someone else’s time to help you grow your business, which allows you time to concentrate on expanding and scaling up or down according to demand.
Whether your company is large or small, new or seasoned, your blog can be an effective marketing engine when outsourced via white labeling.
Think of outsourcing like this: you will be able to get your time back, leaving you to do what you do best – serving your customers.